As part of Timberland’s global campaign, Nature Needs Heroes,
we needed to re-contextualize the “nature” featured to include the neighborhoods and communities you inhabit.
Because taking pride in where you’re from, or where you live, is an important part to feeling responsible for its care.
Super grateful to the killer production team on this who put their heart and soul into it; directed by Jai Moseley,
DPed by Patrick Golan and stills by Jeremy Bali, Noah Agemo and Denny Mollica.