mini // fuel the fun
It’s not uncommon to see Spike, the MINI bulldog, hanging out of the passenger window. So for the launch of the new MINI Electric, we thought it was the perfect time to create a new MINI co-pilot - Nanqu. We launched at the pump, when filling up needed a little cheer, and partnered up with Polar Bears International to #SaveThePolarBears.
AWARDS
• ADC Awards / Finalist 'Craft in Motion & Film - Animation'
• ADC Awards / Finalist 'Craft in Video - Animation'
• ADC Awards / Finalist 'Motion & Film - Short Video'
• The One Show / Finalist 'Social Media - Active Engagement'
• Campaign US Big Awards / Gold - 'Film'
• The One Show / Finalist 'Direct Marketing - Social'
• Clio / Finalist 'Film - Under 30 Seconds'
